Meanwhile, news broadcasters want to strengthen their presence in the news space," said Farokh Balsara,National Sector Leader, Media & Entertainment practice, Ernst & Young. "Newspapers are exploring option beyond print, and news channel and radio seem to be the obvious extension. Media experts believe that such collaborations -between newspapers and television broadcasters- would be the next bandwagon in the news space. Three years back Star Group had tied up with the Ananda Bazar Group of Publications (ABP) to launch a 24-Bengali news channel and had also launched Star News, a Hindi channel.
This is not first time that a newspaper is coming together with an existing news broadcasters to float a channel. The group last year forayed in to Hindi news broadcasting by acquiring Channel 7 from Jagaran Group, through CNN-IBN.Īt present, in the non-English news space the group operates channels two channels - CNBC Awaaz, a Hindi business news channel and Hindi news channel IBN 7. With the launch of IBN-Lokmat, the TV 18 Group would further strengthen its foothold in the news space. Sources in the know confirmed the development and added that the news content would be provided by IBN. The Marathi news channel will be called 'IBN Lokmat' and is likely to go on air by the year-end. The Maharashtra-based Lokmat Group of Newspapers, which owns the Marathi newspaper Lokmat, is in talks with TV 18 Group to launch a Marathi news channel.
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